Muslim in UK Army Ad, Inclusion or Political Correctness?

LONDON – The British army has released a new set of recruiting videos, including one that shows a Muslim soldier praying in front of his comrades, which many critics called ‘politically correct’.

The new film, called Keeping My Faith, shows a Muslim soldier taking off his helmet and kneeling down in prayer while his comrades wait respectfully nearby.

Afghanistan veteran Dr. Mike Martin said the ad campaign, titled “This is Belonging,” focused on “status and belonging” which were motivations to sign up.

“Even the war-fighting adverts are doing that because they focus on belonging, as often the activities shown are done in teams, and status as well, as for young people there’s that sense of cool,” he said.

“I don’t see these new adverts as a particular diversion from that, but a lot of people have painted these adverts as “Well, what we did before was war-fighting and now it’s all soft and cuddly and about belonging.

“Even people who criticize this approach because it’s soft would accept that the most important part of fighting power is the teams that you generate to deliver that fighting power,” he added.

Unlike Martin, Colonel Richard Kemp, who led British troops in Afghanistan, said the new campaign showed an Army “being forced down a route of political correctness.”