CAIRO – An American crackers company has taken on Islamophobia in its latest wholesome ad campaign, shining a spotlight on cultural diversity and acceptance at a hard time for Muslims in America.

“We are watching society change over time, because we think it is important to be reflective of today’s world, and to be inclusive of a cross-section of those unique families that make up the American society,” Katrina Plummer, equity brand manager for Honey Maid, told AdWeek on Monday, April 4.

“Honey Maid is acknowledging the changing family dynamic among our consumers and are excited about the opportunity for ‘This Is Wholesome’ to feature and celebrate real diverse families.”

Released Monday, the graham cracker brand’s latest “This Is Wholesome” campaign ad features a Muslim woman who’s getting to know her neighbors.

“The first time you go out of your house, you’re worried. Is anybody staring at you, is anybody looking?” says the woman, who’s wearing a headscarf.

A second woman, who’s briefly seen peering out of window blinds, adds: “I didn’t know anything about her culture, only what I saw in the news.”

“I was kind of scared of how she’s going to accept me,” the first woman says before both women are seen embracing outside. “But then our girls brought us together.”

The 30-second video has been viewed on Facebook more than 530,000 times and has collected more than 500 comments.

Plummer said she hopes their latest ad will continue to encourage a celebration of diversity.

“In 2016, we’re encouraging Americans to view the world through the eyes of acceptance,” she said, “and remember that no matter how families might change, just like our products, what makes them wholesome remains the same.”