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Tesco Praised for Diverse Children Clothes, Including Hijabi

AboutIslam & Newspapers
09 February, 2021

A British Muslim author has praised Tesco supermarket chain for selling a clothing item that features a diverse set of women including a hijabi.

Onjali Rauf, who writes books for Black, Asian and ethnic minority children, said she was delighted to see an illustration of a hijabi woman on the top, Metro reported.

“Had to run by Tesco yesterday and stopped in my tracks for the BEST reason! I think it’s the first time I’ve EVER seen a girl in hijab be included like this. If you don’t know what that means, you don’t (yet) get it. Change: it’s not just coming. It’s here. #RepresentationMatters,” Rauf wrote.

“Wow well done @Tesco ….my girl doesn’t normally like this sort of top, but was gobsmacked when she saw this. Heading out to tescos for our weekly shop, hope they stock them in Brum.#RepresentationMatters,” she added on Twitter.

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The post received more than 4,100 likes, with other Muslims saying they wanted to get their hands on the item.

Though Rauf doesn’t have children, she picked one for her niece.

Onjali added: “I don’t even have kids and I bought three. But do have a niece still small enough so using her as my excuse, and now trying to remember any Godchildren who might be still small enough too.”

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Praise

When mum Rumena saw the post, she added: “Wow well done Tesco, my girl doesn’t normally like this sort of top, but was gobsmacked when she saw this. Heading out to Tesco for our weekly shop, hope they stock them in Birmingham.”

Britain is home to a sizable Muslim minority of nearly 2.7 million, according to 2011 census.

This is not the first time for Tesco supermarket chain to celebrate diversity of the British community.

In 2017, a Tesco Christmas advert featured a Muslim family holding Christmas gifts.