LONDON – A British Muslim mother has opened the country’s first Islamic online toy store, in a bid to fill a gap in the market and battle extremism by instilling true Islamic values in children.

“A lot of times children learn the wrong things and that’s where the extremism kicks in,” Nazia Nasreen, 31, told The Times on Tuesday, October 25.

“If the right educational toys and books are provided from a young age, we can instill the correct Islamic ethos and values in our children.”

Nasreen from Birmingham, set up Ibraheem Toy House in 2014 and sells her products all over the world.

The Muslim mother of two sells a range of products, including “Muslim Barbies”, colorful prayer mats, Qur’an cards and Arabic letter block.

She now sells 200 toys, games and other children’s products and her turnover has near-doubled to £30,000 in just a year.

The businesswoman, whose biggest markets are Britain and America, also says the toys can “instill the correct Islamic ethos and values in our children” and put them on the path the peace.

These foam Arabic alphabet blocks, prayer mats and books are among the items for sale helping children ‘learn through play’

She decided to start up the business after struggling to find the right toys for her own family.

“I struggled to find good quality, Islamic toys and books for my children from one store,” she said.

“I was exhausted having to shop around in a number of places just to buy Islamic toys and Eid presents for my little ones. I saw a gap in the market and sought to fill it, making Ibraheem Toy House the first online Islamic toy store in the UK.”

Nasreen added that she will meet with her toys fans at the Muslim Lifestyle Expo in Manchester this weekend.

The Expo will be attended by at least 130 exhibitors who will showcase non-alcoholic mocktails, greeting cards, luxury prayer mats, Islamic toys, fashion and cosmetics.

“I want children to grow up being proud of their religion and heritage and knowing the truth about Islam,” she told the Times.

“We teach what any other religion would how to pray, spirituality, sharing so from day one they have the core belief. Then they know who they are and no one can misguide them.”