LONDON – Representing a new generation of British Muslims, a Muslim YouTuber is becoming viral for his videos tackling extremism and Islamophobia.

Humza Arshad became a viral hit with his YouTube series about a young British-Pakistani Muslim growing up in London.

Arshad’s debuted his first TV series, called Coconut, on BBC3, the first comedy series fronted by a British Muslim on the network.

His character, Ahmed Armstrong, is a middle-aged Pakistani man, who, essentially, is just trying to be British.

Later on, he was chosen by YouTube to become one of the “ambassadors” in its Creators for Change program, part of the video platform’s global effort to take on “social issues like hate, extremism, and xenophobia by promoting awareness, tolerance and empathy.”

For Arshad, the important thing is to have role models kids can look up to and relate to.Through his character Ahmed Armstrong, Arshad is offering a new generation of British Muslim kids an alternative on mainstream TV – representation.

For Arshad, the important thing is to have role models kids can look up to and relate to.Through his character Ahmed Armstrong, Arshad is offering a new generation of British Muslim kids an alternative on mainstream TV – representation.