ORLANDO – Two American Muslim women have opened the country’s first Islamic modest fashion store in a Florida mall, brining Islamic fashion closer to Orlando’s diverse community.

“It is a hijabi Muslim-run, women-run business. This is front in-your-face that we are exactly not who you think we are,” co-founder and Muslim convert Lisa Vogle told Wlrn.org on Tuesday, May 17.

“We are strong, independent, business educated women.”

Vogle, and Abu-Jubara, are the founders of Verona, the first hijab and abaya store in Orlando’s Fashion Square Mall.

The store started out with a dress and a couple of scarves and grew into an online store gaining clients from Florida all the way to Dubai.

Abu-Jubara said they chose Orlando as home to their first physical store because it is a tourist hub with a growing Muslim community

“It’s nice to have something like Verona establish a store in a mall because it’s kind of like ‘Hey, I’m out here.’ You know? You’re being represented as American,” 26-year-old Feena Quazi Abatti, a student at the University of Central Florida, told WMFE.

Islam sees hijab as an obligatory code of dress, not a religious symbol displaying one’s affiliations.

Verona is one of few US-based companies catering toward Islamic and conservative wear. The founders plan to expand to Paris and London.

H&M enlisted its first hijab-wearing model last year, featuring 23-year-old Mariah Idrissi, discovered via Instragam, in its “Close the Loop” video campaign, which taps into a diverse group of models.

Experts predict the industry to grow to more than $300 billion dollars by 2019.