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Inclusive Tesco Xmas Ad Under Fire for Featuring Muslims

LONDON – A Tesco Christmas ad that features a Muslim family celebrating the holiday has stirred up mixed reactions on social media, as some criticized the ad while others praised the supermarket’s inclusive message.

“Everyone is welcome at Tesco this Christmas and we’re proud to celebrate the many ways our customers come together over the festive season,” a Tesco spokesperson said, SBS reported on Friday, November 10.

The UK supermarket chain released its “Everyone Welcome” campaign for Christmas with an online ad featuring a diverse range of families from different ethnicities all preparing a turkey for the family.

Focusing on the fun and frustrations of preparing food for Christmas, a segment of the ad features a Muslim family holding Tesco Christmas gifts.

The majority of social media was supportive of the inclusive campaign and many people, including Muslims, congratulated the supermarket for capturing the essence of the festive season.

Some viewers claimed the ad was “political correctness” gone wrong and started the backlash with the hashtag “Boycott Tesco”.

Britain is home to a sizable Muslim minority of nearly 2.7 million, according to 2011 census.

Christmas is the main festival on the Christian calendar.

Muslims believe in Jesus as one of the great Prophets of God and that he was born miraculously, conceived with no father, to his mother, Mary, but not that he was the Son of God.

While Muslims regard Jesus as a holy prophet, most do not celebrate his birthday, a date historians note could not have been in December at all.

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