The campaign, encouraging people to pay a donation in return for a cake, is a simple idea that helps to save lives amid the humanitarian crisis occurring in Syria.
“The idea is that you save a life with a piece of cake,” explains a volunteer to ITV on June 10.
“Each cake cuts into around 14 slices, which is way too much for one person breaking their fast. The idea is that you buy the cake to share, and because the money is going to Syria that adds a wider charitable element to the sharing.”
During Ramadan, many of those volunteering are fasting, as are some of those they’re delivering to. So, these cakes will possibly be used as part of Iftar meal (for breaking the fast)
Now an award-winning campaign, it aims to deliver delicious chocolate fudge cakes to people’s doors during Ramadan at a cost of £10 per cake, all proceeds are directed to Islamic Relief’s Syria Appeal.
In 2013, Bradford Muslim volunteers decided in a moment of inspiration that helping victims in Syria and saving lives was a piece of cake – a fundraising idea that took the nation by storm.
Over the last five years, the campaign has delivered over 100,000 cakes, raising over half a million pounds. The chocolate fudge cakes are being delivered to 1,000 postcodes across the country, including London, Glasgow, Manchester, Cardiff, and Birmingham.
“This is an idea that came from the grassroots, from our volunteers, and the response over the years has been just fantastic. The teams of volunteers across the UK have done an amazing job helping to raise thousands for the world’s worst humanitarian crises,” believes Zia Salik, National Community Fundraising and Volunteering Manager at Islamic Relief UK.