A London-based Muslim tech firm, founded by digital consultants and former charity fundraisers, has unveiled a brand new online donation platform at a key launch event last week. MuslimGiving vows to revolutionize fundraising and empower both the Muslim community and non-profit organizations.
With more than 50 years of collective experience in the charity sector and five years of dedicated research, the team behind MuslimGiving has launched the platform, which not only meets strict requirements but puts donors fully in the driving seat.
The primary aims of MuslimGiving will be to focus on the fundamentals of online fundraising and build relationships between donors and charities. The team behind MuslimGiving believe they have struck the correct balance between donor giving behaviors and setting guidelines that allow non-profit organizations to represent their missions.
According to research carried out by Blackbaud with UK charities, half of those surveyed have external partnerships for online fundraising already in place. Online donations increased by 18.5 per cent among UK non-profit organizations in 2017.
Managing director Ebadur Rahman described MuslimGiving as “an umbrella organization for UK-based Muslim-led charities, whose primary goal is to help Muslim charities secure vital funds by providing a bespoke online donation portal that caters for charities, fundraisers and donors”.
Rahman further stated: “We would like to be part of the great British Muslim tradition of giving in charity and promote the positive impact Muslims living in the UK are having on the lives of the less fortunate at home and abroad.”
The number of Muslims in the UK is approximately 4.1 million (Pew Research Centre, 2016) and the Muslim community has been widely acclaimed for its generosity in charitable giving. The Huffington Post said: “Muslims give more to charity than other religious groups”; and Middle East Eye reported: “British Muslims recognized as the best charity givers – again”.